Mobile app marketing is the process of promoting a mobile application to reach a targeted audience of potential users. This involves a variety of strategies and techniques designed to increase app visibility, drive downloads, and retain engaged users. Key aspects of mobile app marketing include App Store Optimization (ASO) to improve app rankings, user acquisition campaigns through social media and search engines, in-app advertising, push notifications, and personalized marketing efforts based on user behavior analytics. The ultimate goal is to build a strong user base, enhance user engagement, and achieve sustained app growth.